Rather than exploring ten typographic rules that adhere to the confines of traditionalist typography, this project aims to inspire young graphic design students to explore ten typographic exceptions
to the rule. Each rule was ambiently placed within the college environment using various processes. Combined with the message is a library book reference and page number, which when sourced gives an example of the specific 'exception' outlined.
Limited edition window posters are now available to buy. When lit from behind, a message appears on the poster that is otherwise hidden.
Featured in Grafik (March 2005).















